📅 2018 – The Launch of BetMGM
- Partnership between MGM Resorts and GVC Holdings
| Event | Date | Description |
|---|---|---|
| Launch of BetMGM | December 2018 | BetMGM officially launches as a premier online sports betting platform in the US. |
💻 2019 – Expansion Across States
- Launching the platform in New Jersey
- Introduction of mobile betting feature
| Event | Date | Description |
|---|---|---|
| New Jersey Launch | August 2019 | BetMGM expands operations by launching its app in New Jersey, gaining significant market traction. |
📈 2020 – Significant Growth and Innovations
- Expansion to additional states including Colorado and Michigan
- Launch of BetMGM’s online casino feature
| Event | Date | Description |
|---|---|---|
| Colorado Launch | May 2020 | BetMGM expands to Colorado, enhancing its reach in the sports betting market. |
| Online Casino Launch | December 2020 | Introduction of BetMGM’s online casino, providing a full suite of gaming options. |
🛠️ 2021 – Technological Advancements
- Implementation of innovative betting features
- Partnerships with various sports leagues
| Event | Date | Description |
|---|---|---|
| New Features | March 2021 | BetMGM releases live betting features and in-app streaming of sporting events. |
| League Partnerships | August 2021 | Strategic partnerships with the NBA, NHL, and other leagues to enhance brand visibility. |
📊 2022 – Market Dominance
- Acquisition of market share in competitive states
- Launch of innovative promotional campaigns
| Event | Date | Description |
|---|---|---|
| Michigan Launch | January 2022 | Successful launch in Michigan solidifying BetMGM’s position as a top player |
| Promotional Campaigns | Ongoing 2022 | Engaging promotional campaigns to attract a wider audience. |
🔍 2023 – Future Prospects
- Plans for further state expansions
- Investments in customer engagement technologies
| Event | Date | Description |
|---|---|---|
| Continued Expansion | 2023 | BetMGM aims to enter new markets to capitalize on the growing betting landscape. |
| Innovation Investments | 2023 | Focus on enhancing user experience through technology-driven solutions. |